Free Tools

Competitive intelligence,
no signup required.

Four tools for product marketers. No signup required. Get a positioning statement, battle card, win/loss memo, or audit in under 60 seconds.

🎯
Positioning Statement Generator
Turn product facts into a razor-sharp positioning statement — plus 3 strategic angles (defensive, offensive, category creation).
Free · No signup
⚔️
Battle Card Generator
Paste your product URL and a competitor URL. Get a 1-page battle card with counter-positioning, objection scripts, and trap-setting questions.
Free · Live scrape
📝
Win/Loss Memo Generator
Paste call notes or a Gong transcript. Get a 7-section memo: decision drivers, competitor mentions, what went wrong, recommended plays, and battle card updates.
Free · No signup
📋
Battle Card Audit
Paste your existing battle card and get an AI score across 6 dimensions — positioning sharpness, objection coverage, freshness, and more.
Free · 6-dimension score

Why product marketers use these tools

Before every big deal

An AE needs the counter-positioning before a call, not after. The battle card generator scrapes competitor pages live so pricing and feature info is current, not last quarter's.

Ahead of a launch

The positioning generator forces clarity on who you're for, what you're against, and how you win — in the 5 minutes before a board deck or launch brief.

For the quarterly refresh

Run your existing battle cards through the audit tool. Know exactly which dimensions have gone stale and what the top 3 fixes are, without reading 12 pages of notes.