Klue and Crayon start at $20K/year. Briefly starts at $0 — same intelligence, purpose-built for B2B PMM teams. 400× less expensive.
PMMs at Klue customer companies report 28% deal win-rate lift. The cost of not knowing is asymmetric: a single avoided loss covers a decade of Briefly.
See what Briefly catches that your team misses.
Full-featured competitive intelligence. Pay per workspace, not per analyst hour.
Annual billing (20% off) available at upgrade. Pro annual: $470/yr ($39/mo equiv). Team annual: contact us.
Klue and Crayon are built for $500K ARR enterprise budgets. Briefly is built for teams that actually need to win deals — not teams that need to justify a software line item.
| Feature | Klue / Crayon | Briefly |
|---|---|---|
| Starting price | ~$20,000/yr | $0–$49/mo |
| Setup time | Weeks (onboarding + CSM) | 90 seconds |
| Competitive briefs | Manual + curated feeds | AI-generated, instant |
| Competitor monitoring | ✓ (enterprise only) | ✓ Included in Pro |
| Emerging alternatives detection | Limited | Weekly radar digest |
| Contract required | Yes — annual | No — cancel anytime |
| Price delta vs. Briefly Pro | 400× more expensive | Briefly Pro = 1 team lunch |
Billing is handled by Stripe — monthly or annual, no contracts. You can manage your subscription, update payment details, or cancel anytime directly from the Stripe customer portal (accessible from your account settings). Your card is charged at checkout; Pro is $49/mo or $470/yr, Team is $149/mo.
Pro is for individual PMMs and founders: unlimited briefs, hourly competitor monitoring, email and Slack alerts, Emerging Alternatives Radar, battle cards, positioning docs, Launch Kits, and win/loss deal tracking. Team adds everything in Pro plus 3 shared workspace seats, a shared brief library, workspace-level competitor monitoring, shared Slack alerts, team member invites, admin controls, and $39/seat/mo for additional seats.
Yes — 30-day no-questions refund from your first charge. Email andrew@getbriefly.info and we'll process it the same day. After 30 days, cancellation stops future billing but doesn't refund the current period.
One brief = one competitive analysis run. You paste your product URL and up to 5 competitor URLs. Briefly scrapes all of them and generates a structured markdown brief: competitor overview, pricing comparison, feature gaps, positioning angles, and a battle card. Each run counts as one brief.
Once you run a brief, Briefly automatically watches those competitor URLs every hour. When something meaningful changes — a pricing update, a new feature launch, a messaging shift — you get an email alert. Pro and Team both include monitoring.
Yes. No annual lock-in, no cancellation fee, no 30-day notice. Cancel from your account settings and your subscription ends at the current billing period. Annual pricing (20% off) is available for Pro at upgrade.
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