📊 Free Calculator

How much is a 28% win rate lift
worth to your team?

Enter your deal data. Get your projected annual revenue uplift, payback period vs Briefly Pro, and hours saved by automating competitive research.

1Your numbers

$
Annual contract value per competitive deal
%
What % of competitive deals do you currently win?
Deals per quarter where a named competitor is involved
Number of quota-carrying reps
days
For context only — used for capacity projections
📈

Enter your numbers on the left and click Calculate to see your projected revenue uplift.

Annual Revenue Uplift
—
—
Based on Klue's published +28% benchmark ↗
Current Revenue
—
at current win rate
Projected Revenue
—
at +28% win rate
Pro Plan Payback
—
vs $49/mo Pro plan
ROI Multiple
—
return on Pro plan cost
Hours Saved / Qtr
—
team total (4h/brief)
Additional Deals Won
—
per year at +28% rate
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Methodology & FAQs

How did you calculate the 28%?
From Klue's published 2024 customer benchmark — teams using structured CI tooling improved competitive win rates by +28 percentage points on average. Individual results vary by market, team, and how consistently the tooling is used.
What if my win rate is already high?
The calculator caps projected win rate at 100%. At high baselines (70%+), the revenue uplift per deal is smaller but time savings become the primary value — the hours-saved metric matters more than the uplift number.
Does this work for PLG companies?
Best for sales-led B2B SaaS with a defined ACV and competitive deal motion. For pure PLG, CI value shows up in feature prioritization and conversion — not rep-level win rates. The uplift formula doesn't apply cleanly to high-volume, low-touch PLG.
What does "4 hours per brief" mean?
A conservative lower bound for pre-call competitive research: competitor pricing, feature differences, recent news, and call planning. Teams relying on Slack "what do we know about X?" chains commonly spend 6-8h per enterprise deal. Briefly replaces this with a 60-second automated scrape.
How is Briefly priced?
Pro is $49/month (3 briefs/mo, unlimited monitoring, PDF export, sharing). Team is $149/month for up to 3 seats. Most teams see payback within the first month on a single CI-assisted close.
Can I share this with my VP/CFO?
Yes — that's exactly what the shareable link is for. Click "Share results" to get a permanent URL with your numbers pre-filled. Download the PDF for a branded one-pager with the calculation and methodology footer.

Why competitive intelligence has measurable ROI

The CFO-readable number

Every B2B SaaS budget decision needs a number. "We lose deals to Gong" doesn't get budget. "$240K annual uplift at 1.2-month payback" does. This calculator gives you the number before the meeting.

The time-savings case

For a 10-rep team running 80 competitive deals per quarter, manual research costs 320 hours/quarter. That's 8 reps fully occupied for a week. Automated briefs reclaim that capacity for actual selling.

The velocity argument

Competitive deals close 20-30% faster when reps have live pricing and feature intel before the call. Shorter cycles = more deals per quarter from the same team headcount, compounding the win rate improvement.

Ready to start? Generate your first competitive brief — takes 60 seconds, no credit card.

Want the full data? Read the State of Competitive Intelligence 2026 report.

Compare tools? See our best CI tools list or head-to-head comparisons.