Free Tool

Free battle card
generator

Paste your product URL and a competitor URL. Get a 1-page battle card — competitor pitch, pricing, counter-positioning, objection scripts, and trap-setting questions. No signup for the first two sections.

Live page scrape Counter-positioning Objection scripts Trap-setting questions Current pricing

~30–60 seconds · Scrapes live pages · Pitch + pricing free

What separates a good battle card from a useless one?

Current pricing beats a story

An AE who confidently quotes stale competitor pricing in a call loses credibility instantly. This tool scrapes the competitor's pricing page live — what you get is what they show today, not last quarter.

Trap questions win without fighting

The most effective competitive moves are the ones the prospect makes themselves. A well-placed "How does [competitor] handle X when Y?" exposes a weakness without you claiming it — they conclude it themselves.

Counter-positioning per dimension

Generic "we're better" language loses deals. This tool generates a counter for each of the competitor's specific differentiators — so when a buyer raises their exact marketing pitch, you have the exact counter ready.

Frequently asked questions

What is a competitive battle card?
A competitive battle card is a 1-page sales enablement document that helps AEs win competitive deals. It summarizes a specific competitor's pitch and pricing, your counter-positioning, the most common objections their AEs use, and the questions you should ask in a call to expose their weaknesses.
How is this different from manually writing a battle card?
Manual battle cards are expensive to create and immediately go stale. This tool generates a draft in 60 seconds by scraping both pages live, so the pricing and feature information is current. It gives you a starting point that typically takes a PMM 2–4 hours to produce manually.
What are good trap-setting questions for a sales call?
Effective trap questions expose a specific competitor weakness without you claiming it. Examples: "How does [competitor] handle [their known limitation] at scale?" or "What did [competitor] say when you asked about [missing feature]?" The tool generates questions specific to the competitor you're competing against, based on their actual product page.
How should I use objection scripts in a live call?
Don't read them verbatim — use them to load the core argument in your head before the call. When the objection comes up, you want the counter to come out naturally. The goal is to internalize the logic, not memorize the words.
How often should I regenerate battle cards?
Any time a competitor changes pricing, launches a major feature, or you start losing deals you used to win. The typical shelf life of a battle card is 60–90 days. Briefly can monitor competitor pages automatically and alert you when something changes.

Want to track all your competitors? Generate a full competitive brief — Briefly monitors competitor pages live and alerts you when anything changes.

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